Messaging apps also have a much higher user retention rate, than other mobile apps. If you’re already active on social media, this is another app that can help you grow your business.Ĭombine the overall reach of messaging apps like Facebook Messenger, plus the lack of other business competition, and the one-on-one communication abilities, and you have the perfect storm. The growth of messaging apps has outpaced even the fastest growing social networks in recent years. More than 20 billion messages are exchanged between people and businesses every month. The messaging tool has grown to become a crucial part of a lot of brand marketing strategies. Why your business needs Facebook Messengerįacebook Messenger used to primarily be a way to message your family and friends. It could be the hidden gem you’ve been looking for to transform how you engage with your customers and run marketing campaigns.īelow you’ll learn how Facebook Messenger for business can be a powerful tool, how you can get started, and some examples of how it can be used to enhance support, transform your advertising, and much more. What once began as a messaging tool for family and friends, has now become a powerful way for businesses to communicate with their customers. Let’s talk about Facebook Messenger for business. What would tapping into an ecosystem of 1.3 billion users do for your business? A lot of business owners are unaware of an untapped feature of Facebook.
This article was originally published on March 14, 2020, and updated on October 5, 2022.
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